Entertainment One UK

eOne licensing manages the brand licensing, marketing, innovation and development of Entertainment One UK's intellectual properties in the UK and worldwide.
In addition, the division is actively seeking to acquire, represent and manage the UK and worldwide licensing rights of a diverse range of third party properties across all forms of media and genres with an aim to build a portfolio of internationally acclaimed brands.

eOne licensing negotiates licensing agreements for a wide range of merchandise including toys, publishing, apparel, homewares, greetings and live events. The division then works with broadcasters, licensees, agents and retailers to ensure high standard, and relevant, product development plus best possible product release / marketing strategy and continual brand innovation.

eOne licensing represents top pre-school brands Peppa Pig and Ben and Holly’s Little Kingdom, both jointly owned by Entertainment One and Astley Baker Davies as well as Humf, which is jointly owned with King Rollo Studios and wholly owned Tractor Tom, Janet and John and Lost and Found.

www.astleybakerdavies.com: abd

Third party representation covers Kim Parker Home, the Twilight Saga, Astroboy and Hi-5.

For more information on each click on the 'brands' tab above.

From the creators of BAFTA Award winning Peppa Pig comes Ben and Holly’s Little Kingdom. Now airing daily on Nick Jr at 7.30am and 4.30pm. Visit www.littlekingdom.co.uk for fun and games. The merchandising launch is planned for Autumn 2010.

Humf now showing every weekday on Nick Jr at 6pm - merchandising launch is planned for 2010.

According to recently released figures from NPD, Peppa Pig was the number two licence for pre-school toys in the month of July behind Thomas and Friends. Even more impressively, she holds that position for year to date as well.